What's in a name?

At what point do naming rights supersede sport? Obviously ALWAYS as is shown from this article today."Giants' home to become AT&T Park"

The stadium on the bay is called Pac Bell Park. The fans still say it, the players slip up and still say it. That is what it is called. It changed last year to SBC park, and now one year later, it is changing again to AT&T Park. When does this end? It isn't like the Giants are getting any more money from the corporation. That has already been contracted.

This trend in naming sports stadiums after companies has run it's course in my opinion. The problem actually lies with the owners. It isn't hip anymore for a city to fund a stadium project. More and more cities are turning up their collective noses at this. Take a look at the battle the Florida Marlins are in right now. Sure, up and coming cities are willing to lure a team to their locale by giving them a stadium, but franchises embedded in cities, like the Giants, have to look elsewhere when a new stadium is wanted. I still contend that the owners often have the cash to spring for a stadium project, but being the savvy business men and women that they are (which allowed them to purchase the team in the first place), they find deep pockets. In our society, those pockets are the corporations.

I guess at days end, it's not what is on the outside that matters, but the product on the inside. Like other things in life, this too is just superficial, but as a fan, I just want to call it SOMETHING!

The Giants, like many, are cozying up with big business. Thus the naming rights. This case though has become a joke! How many name changes will this beautiful stadium (and for those of you who haven't been here yet, you MUST go) have to endure, or better yet, when will the fans get to call it something, anything for that matter?